A self-paced course for starting (or restarting) your VA business
Start your VA business knowing what to offer, what to charge, and what to do next.
Choose your services, identify your ideal clients, and set your starting rates. VAQ Foundations guides you step by step, with practical exercises, templates, and checklists to help you get your VA business up and running.
Download a free sample →Get VAQ Foundations for $97Get VAQ Foundations for $197Opens Monday, November 9 at an introductory price of $97 through November 15.
See a free sample now.
Introductory price through November 15. Price increases to $197 on November 16.
Created by Katie Gutierrez Miller, founder of Assistant Match and VA Quickstart.
7 practical modules · Fillable exercises · 6 business resources · Study on your schedule
You have skills. How do you turn them into a VA business?
You may have experience from a job, volunteer work, or other responsibilities and still have questions about starting your own business:
- Which services could I offer?
- Who would hire me, and what would they need help with?
- What should I charge?
- What needs to be ready before my first client says yes?
VAQ Foundations helps you work through these questions in a practical order, so you can make decisions and start putting them into action.
Build the essentials of your VA business.
As you complete the lessons and exercises, you’ll create:
Your starter service offer
Choose services that draw on your strengths and existing skills.
Your ideal client description
Identify who you want to support and how you can help.
Your pricing starting point
Set your starting rates and choose how to charge.
Your work-from-home system
Plan a workspace, schedule, and routine that fit your life.
Your professional presence
Decide how you’ll introduce yourself, communicate, and show up online.
Your operating basics
Plan how you’ll define, track, organize, and get paid for your work.
Your first-client action plan
Bring your decisions together and identify your next steps.
You don’t need every detail figured out before you begin. The exercises help you make those decisions as you go.
Seven modules. A clear path through the decisions that matter.
Each module combines practical guidance with exercises you’ll apply directly to your own business.
- Module 1
From Employee to Business Owner
Understand what changes when you work as an independent contractor. Learn how to approach your responsibilities, decisions, and client relationships as a business owner.
Put it into practice: Identify the habits and expectations you’ll need to adjust as you step into your new role.
- Module 2
Working From Home Like a Pro
Create a workspace, schedule, and routine that support focused work, even when you share your home with other people.
Put it into practice: Build your work-from-home plan, including boundaries and ways to manage distractions.
- Module 3
Choosing the Right Services to Offer
Connect your skills and experience to services clients need. Identify your strengths, recognize gaps, and choose a manageable place to start.
Put it into practice: Define your starter services and decide what you will (and won’t) offer.
- Module 4
Identifying Your Ideal Clients
Explore who hires virtual assistants and what they need help with. Consider whether to start as a generalist or focus on a niche, and identify the working relationships that suit you.
Put it into practice: Describe your ideal clients and the ways your services can help them.
- Module 5
Setting Your Rates
Understand hourly, project, and package pricing. Choose your starting approach and learn what to consider as your experience grows and your rates change.
Put it into practice: Set your starting rates and outline how you’ll charge for your services.
- Module 6
Professionalism in a Virtual World
Make a strong impression through email, phone, video, and your online presence. Learn how to communicate clearly and use AI while keeping your own voice.
Put it into practice: Review your professional presence and identify improvements you can make now.
- Module 7
Getting Client-Ready
Work through the basics of service agreements, time tracking, invoicing, payments, and organization. Then bring everything together with a seven-step first-client action plan.
Put it into practice: Complete your ready-to-operate checklist and map out your next steps.
Templates and checklists you can put to work.
Use these six resources as you build your business, and return to them when you need them.
Tool 1
Sample VA Service Agreement
Start with a sample agreement you can adapt to define your services and client expectations.
Tool 2
Understanding Your Service Agreement
Understand what each section means and why it matters before you adapt the agreement for your business.
Tool 3
VA Business Launch Checklist
See what’s ready, what’s missing, and what to tackle next as you prepare to work with clients.
Tool 4
Client Communication Checklists
Check that your messages give clients the information they need and make next steps clear.
Tool 5
Networking Email Template
Introduce your services to people you already know without writing your email from scratch.
Tool 6
Your Daily VA Toolkit
Explore apps and services for organizing your work, communicating, tracking time, and handling other everyday business tasks.
See how you’ll put the lessons into practice.
The exercises help you apply what you’re learning to your own services, clients, pricing, and work habits. Read the guidance, work through the questions, and build your business decisions one section at a time.
Guidance from someone who knows the VA business
Hi, I’m Katie.
I’m Katie Gutierrez Miller, founder of Assistant Match and VA Quickstart.
Through matching virtual assistants with clients and helping VAs build their businesses, I’ve seen the decisions and habits that help people get started, and the gaps that leave them stuck.
The VAs who build strong client relationships do more than complete tasks. They communicate clearly, follow through, take initiative, and understand their role as business owners.
I created Foundations to help you develop that approach from the beginning, alongside the practical essentials of services, pricing, professionalism, and daily operations.
My goal is to help you shorten the learning curve and move forward knowing what to work on next.
Katie Gutierrez MillerFounder, Assistant Match and VA Quickstart
Learn at your pace. Build as you go.
VAQ Foundations is a written, self-paced course delivered as a downloadable, fillable PDF.
- 1Read a lesson.
Work through the modules in order, on your own schedule.
- 2Apply it to your business.
Type your answers into the exercises or print them and write by hand.
- 3Put your decisions to work.
Use your completed exercises, action plan, and business resources to take your next steps.
There are no video lessons or scheduled classes. You can pause, revisit a section, and refer back to the material as you build.
Foundations is for you if…
- You’re considering becoming a VA and want to understand how to get started.
- You have useful skills but aren’t sure how to turn them into services.
- You’re moving from a traditional job into working independently.
- You’ve already started but still feel unclear about your services, pricing, or business setup.
- You want practical guidance you can work through and apply on your own.
Take the next step toward your VA business.
Get the guidance, exercises, and resources to work through your key decisions and prepare to work with clients.
VAQ Foundations
Introductory price
Introductory price
$197 $97
$197 $97
$197
Opens Monday, November 9 at $97. The price goes up to $197 on November 16.
Price increases to $197 on November 16.
Your purchase includes:
- All seven written course modules.
- Fillable implementation exercises throughout.
- A seven-step first-client action plan.
- A sample service agreement and plain-language explanation.
- Business launch and client communication checklists.
- A networking email template and daily tools guide.
- A downloadable PDF you can complete digitally or print.
Download your course after checkout and begin on your schedule.
Download your course after checkout and begin on your schedule.
Checkout opens Monday, November 9. Introductory pricing ends November 15. All sales are final; please review the course details and FAQs before purchasing.
Questions you might have
Do I need VA experience?
No. Foundations starts with the basics and helps you identify how your existing skills and experience could translate into VA services.
What if I’ve already started my business?
You can use Foundations to revisit decisions you’re unsure about, identify gaps, and strengthen your services, pricing, professional presence, and operating systems.
What format is the course?
It’s a written, self-paced course delivered as a downloadable, fillable PDF. You can type into the exercises or print the pages and write by hand. There are no video lessons or scheduled classes.
Will this help me find my first client?
Foundations helps you define your offer, prepare your business, and take initial steps toward finding clients. It includes a seven-step first-client action plan and a networking email template.
The focus is getting your business ready and helping you begin taking action. Finding clients will also require outreach, follow-up, and continued effort.
Does this teach specific VA skills or software?
The focus is building and running your VA business: choosing services, identifying clients, setting rates, working professionally, and organizing your operations.
It isn’t technical training in services such as bookkeeping, social media management, or particular software programs.
Do I need to choose a niche first?
No. You’ll explore both generalist and niche approaches so you can choose a starting point that fits your skills and interests.
Do I need a website before I start?
No. The professionalism module helps you understand how to present yourself online without making a website your first project.
How is this different from gathering free information online?
Foundations brings the key business decisions into one organized sequence, with exercises to help you apply the guidance to your own situation. The templates and checklists give you starting points you can use as you take action.
Is the sample service agreement legal advice?
No. It’s an educational starting point. Requirements vary by location and situation, so have a qualified attorney review your agreement before you use it.
Can I get a refund?
All sales are final. Please review the course contents and format before purchasing. If you have trouble accessing your download, email [email protected] for help.
Make your next step a clear one.
Choose your services. Set your starting rates. Prepare to work with clients. Start building the foundation of your VA business today.
Download a free sample →Get VAQ Foundations for $97Get VAQ Foundations for $197Opens Monday, November 9 at $97 through November 15.
Introductory price through November 15. $197 beginning November 16.
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