What’s in a Name? Select Your Email Address Carefully

How you present yourself to potential clients can make or break a relationship. First impressions are always important, and in a virtual world, those impressions are often phone and email.

If you are promoting yourself as a professional service provider, have your email address reflect the same. Having a business domain name as your email address is best ([email protected]) but if you do not have a website yet, at least have a professional email address. [email protected] or [email protected] may be descriptive of you in your everyday life, but for clients it is better to have a business address.

So what’s more professional? Use something like [email protected] or [email protected] until you have a domain purchased for your business. Stay away from aol addresses, or an email address that you may have to change if you move or change internet providers.

I know this may seem minor to people, and there may be questions of if an email address is really that important. The answer is yes. I know first hand of clients who have decided to pass over a virtual assistant who had an unprofessional email address, or when all other things are equal, will make the final decision based on which VA comes across more professionally online, with email address being a major factor.  

Make it as easy as possible for a client to want to work with you, and upgrade your email address if it’s needed.

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