Marketing your small business is important to raise your brand awareness and build a pipeline of qualified leads that can turn into customers.
If you're struggling with a limited budget, time restraints, or even a lack of direction, a solid marketing plan can provide guidance as you scale your business.
Here are 5 tips to consider when initially starting your marketing plan:
Understanding your target market’s pains, problems, triggering events, and priorities is essential in effectively marketing to them. Spend time networking and talking to other small business owners. Find out what they struggle with in their business. Read industry blogs, join online entrepreneur groups or listen to small business podcasts. Targeting the right audience with your value proposition can make all the difference in having a successful marketing campaign and attracting clients.
The month of November is always a time when we remind ourselves what we are thankful for. In business it may be a strong loyal client base, a contract win, or even the fact that we enjoy doing what we do. For personal gratitude, it may be our family, our friends, or even the barista who makes our morning coffee exactly to our liking every time we stop in.
The thing about gratitude that is important to remember, is that it really should be something to think about and demonstrate all year long, and not just when the calendar reaches the month of November.
It is easy for all of us to get wrapped up in our daily lives. With the stress of deadlines, bills that need to be paid, phone calls or emails that need to be returned, and demands on our time, it is easy to forget about being grateful.
Here are 3 ways to add gratitude into your day: