The Benefits to Blogging
Do you blog for your virtual assistant business? Every time that you write a blog post, you are adding another “asset” to your inventory of marketing content on your website that will help your SEO.
If you have any doubts to the importance of blogging, here are 5 key points posted on ChicagoBusiness by Ann Dwyer last year about the benefits you can gain by blogging.
- A blog can boost your reputation as an expert: Customers want to do business with people who are experts in their industry. So by projecting a knowledgeable image and sharing insights about the products and services you offer, your blog can have an impact far beyond your website. A blog is a terrific way to provide tips, answer questions and teach visitors about your industry.
- A blog gives you more pages to talk about products and services: Having a blog can allow you the room to provide more information about the products and services you offer.
- A blog helps customers find you with SEO: Each blog post...
Find New Clients Through Your Everyday Activities
As a virtual assistant it is important to share your services in a variety of ways. Having a website is great, being on social media is important, but don’t forget to share what you do during normal daily activities.
Talk to the person working out next to you at the gym, share your skills at kids’ school activities, at church, at social gatherings, etc. You never know who may need your services.
It is important to have specific examples of how you can help someone make their life easier. It also can help that person identify someone who may need your services if they don’t.
You can discuss how you are:
- Skilled in social media marketing
- Great at transcription
- A numbers person with a strong accounting background
- You may even have to explain what a virtual assistant is and how you started working as one
Be sure to give a way for people to contact you – email, visit a website, connect on social media, etc. if they or someone they know wants to...
Holiday Related Virtual Assistance
This is a great time of the year to offer virtual assistant services that are geared specifically towards the holidays.
A busy executive may not know that a virtual assistant can:
- book their holiday travel
- brainstorm gift ideas and find the best prices
- create digital photobooks
- order and mail holiday cards
- help with marketing holiday promotions
- handle emails and/or phone calls while they are away
Remember, the status quo is not always the best way to retain or attract customers. Being a virtual assistant allows you a lot of flexibility and creativity in the kind of services you can provide to your clients. Take advantage of this busy time of the year and realize that most business owners can use an extra hand with a task that is holiday related.
Your goal should be to help your client have a stress-free holiday so that they will not think twice about referring more work to you throughout the coming year.