Marketing your small business is important to raise your brand awareness and build a pipeline of qualified leads that can turn into customers.
If you're struggling with a limited budget, time restraints, or even a lack of direction, a solid marketing plan can provide guidance as you scale your business.
Here are 5 tips to consider when initially starting your marketing plan:
Understanding your target market’s pains, problems, triggering events, and priorities is essential in effectively marketing to them. Spend time networking and talking to other small business owners. Find out what they struggle with in their business. Read industry blogs, join online entrepreneur groups or listen to small business podcasts. Targeting the right audience with your value proposition can make all the difference in having a successful marketing campaign and attracting clients.
You are thinking about becoming a virtual assistant but don’t know if you have the right software and equipment? Here are the basics:
Anything else will depend on the services you are offering and the clients you will be assisting. The basics listed above should be enough to get you started.